Donation matching is breaking out of the corporate box—and the future is social, driven by individual donors and donor-advised funds. Yet new research reveals growing confusion and mistrust around matching. In this research-backed session, Pooya Pourak, Co-Founder and CEO of MatchNice will share findings from their State of Donation Matching report along with new matching data. We will explore how fundraisers can restore trust, simplify execution, and unlock the full potential of matching to inspire community-powered generosity. - In this session we’ll cover: • The critical difference between a match and a challenge, and why it matters • Eye-opening stats on mistrust, confusion, and underutilization • Common barriers holding nonprofits back, and how to overcome them • How to activate DAFs, individual matchers, and untapped donor segments • A look at tools that make matching easy, transparent, and inspiring -️ Plus, we’ll conduct live polling throughout the webinar to hear from you and shape the future of matching, together. If you’re a fundraiser ready to lead with integrity, creativity, and strategy, this is your moment. Let’s build a better future for giving—one match at a time.
Matching Research
Download a copy of the matching research shared during the session. Access here.
Free Matching Strategy Call
Book a time with Pooya for personalized guidance on building or improving your match strategy, no obligation to use MatchNice, just practical support. Schedule here.
Matching Strategy Checklist (HOLD)
I’m working to expand our matching strategy checklist with more resources (e.g. email templates, specific tactics) right now. I’ll have the final version ready this Friday and can send then if you’d like to share along with our GivingTuesday matching webinar recording.
OTHER RESOURCES:
How To Turn Your Fundraising Event Paddle Raise Into a Million Dollar Campaign Strategy: Matching Gifts at Events
